Privacy Policy Terms & Conditions

Test Marketing enables a business effectively to gauge the viability of a product or service prior to its wide scale roll-out into the mass market. The criteria used to judge the acceptability of a test market region include:

• a population that is demographically similar to the proposed target market, and

• relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.

Island Analysis undertakes test marketing research in Jersey, Guernsey or Isle of Man for companies wishing to launch products and services into the UK market. It employs all forms of research techniques during the course of its work including a Jersey and Guernsey online panel.  As a location in particular, the attraction of Guernsey as a test market for products and services is immense when taking into account:

• the precise socio-demographic ratio fit in many areas between the UK and Guernsey of 1000:1 - for example: population, age, household numbers, economic sector breakdown (Reference: UK National Statistics Office and States of Guernsey),

• Guernsey’s relative isolation from the main UK markets but its similarities in terms of available branded products, services, and social habits and trends,

• Guernsey’s local dedicated media served by a daily newspaper, Channel Television, and commercial radio (all the main UK terrestrial and satellite stations are also available to residents).

Finally, the Island Analysis team already has extensive knowledge and experience within the retail sectors of the islands. It has undertaken a considerable amount of research within this sector and has set up an island retail monitor for the three islands.

© Island Analysis Limited 2012